The Story Behind MISSIO Hair
A lifetime of experiences and a deep passion to stand up for people in need led Lorin and Kyle Van Zandt to start MISSIO Hair in 2017.
Lorin began doing hair when she was fifteen years old, and she quickly became passionate about beauty. She soon realized that beauty could be used to help people in need, and she began giving haircuts to the homeless, to those in drug rehab centers, and to refugees from around the world.
Growing up, Kyle’s family worked extensively to alleviate the orphan crisis in eastern Europe following the collapse of communism. While working in the orphanages in Romania as a high schooler, he witnessed a young girl being sold on the side of the road. Although he was not fully aware of what was going on at the time, this experience and many more changed his life.
Lorin & Kyle Got Married
When they got married after college, they were committed to using their gifts to help people and to inspire others to do the same.
They both spent time as educators, working for nonprofits, and Lorin became a professional hairstylist— working in salons and volunteering her time to serve those in difficult situations.
Incorporating Hair into Trafficking Recovery
In 2013, she had the opportunity to work with victims of human trafficking for the first time. Many had just been rescued and were taken to safe places. Lorin would travel to these secure locations to give manicures, pedicures, and haircuts to women who didn’t believe they had worth after years of being forced into sex, sold, and used as if they were nothing.
However, something as simple as a haircut led to something so big. For the first time in a long time, these women began to open up and began to believe in something new about themselves. Lorin and Kyle, along with the professionals they were working with, realized how important this could be to their overall recovery.
The Beginning Years of MISSIO
It was in those moments that the vision for MISSIO was born. With a desire to involve as many people to play a role in the fight against human trafficking, they developed hair products with purpose. For three years, they worked with experts on human trafficking prevention (professional counselors, law enforcement officers, lawmakers, prosecutors, local and global non-profits, etc.) to develop three tiers of initiatives.
For nearly a year, they worked alongside cosmetics chemists to create stylist-designed and salon-tested hair products that serve as a vehicle for their initiatives:
- 01 — To educate salons in victim identification
- 02 — To serve women at risk and in recovery
- 03 — To give to nonprofit partners
Their double-bottom-line approach is an innovative and effective way to reach customers who want their purchases to matter while unlocking the potential of the beauty industry to directly fight human trafficking.
The Results of the Mission
So far, the response has been overwhelming. Salons are becoming equipped to identify potential victims and connect them with help.
Women who are at risk and in recovery are having their hair done regularly at MISSIO Studio, and leave feeling loved, encouraged, prayed for, and reminded of their worth.
Lastly, MISSIO is being enabled to give to its partner nonprofits who are working on the front lines of this fight locally and around the world. All of this is because of people joining the movement and choosing MISSIO Hair products.
MISSIO’s Unique Position
With a background using multiple platforms to serve others, Lorin and Kyle believe that business can be a highly influential vehicle for change and mobilization. MISSIO Hair is uniquely positioned to help others contribute to the prevention, rescue, and recovery of trafficked victims, all while providing amazing hair products to those who want their purchases to matter.
Something as simple as an everyday hair product can contribute to an effective and widespread effort to fight one of the world’s greatest injustices.
DVTD is proud to partner with MISSIO and help further their reach and support their cause. Thank YOU for being a part of this journey!